The Pros and Cons of Digital Printing

digital printing NYC

One of our skilled printing specialists working magic on our HP Indigo 7800 Digital Press

Digital printing can be incredibly helpful and useful but, like everything else, there are upsides and downsides. As far as digital printing goes, the pros tend to outweigh the cons, but you should still be aware of the potential problems of any service you’re considering taking advantage of.


It Saves You Time

You’re probably a pretty busy person, so it’s not at all convenient for you to have to wait a long time for printing jobs. Luckily, digital printing is a super fast process. If you’re on a strict, upcoming deadline, digital printing is a great way to ensure that you get what you need without running out the clock.

 It Can Save You Money

Digital printing is usually relatively cheap, at least compared to traditional offset printing. Of course, prices will depend on where you go and how much you need printed off, but as a general rule, digital printing is usually a good choice as far as your wallet is concerned.

 Variable Data Printing Is an Option

With digital printing, you can make changes to each piece without having to stop or even slow down the printing process. For example, if you need to put a different name, address, or graphic on each piece of paper you print, digital printing offers you the ability to do that, and you don’t have to sacrifice the speed. You can swap out entire paragraphs of text without running behind schedule.

 The Results Are More Uniform

If you need every piece you print to look exactly identical, digital printing can do that. As digital printing doesn’t have to balance ink and water in the process of the press run, you wind up with fewer variations, as well as more accurate counts and not as much waste as in traditional printing.


You Don’t Have As Many Options

Though digital printing is starting to catch up to traditional offset printing, it still is not currently able to provide all the same material mediums. If you need something printed on cloth, wood, leather, metal, or plastic, digital printing may not be an option for you.

 It’s Not Guaranteed to Save You Money

While digital printing is often cheaper than traditional offset printing, once you go over a certain threshold, you might find that you’re not saving as much as you had expected. Usually, once you hit the 1000+ piece mark, the difference in price isn’t terribly large anymore. For smaller runs, digital printing is a smart choice, but if you need something printed in commercial quantities, traditional offset printing can be a good call, too.

 Potential Cracks

As digital printer ink doesn’t absorb into the paper completely, you might end up getting cracks in the colors of some pieces, especially near edges or where the paper is folded. This generally isn’t a big problem, but it’s something to be aware of.

If you’ve decided on digital printing, Influence Print can offer you excellent digital printing services in New York City. Check out our Digital Printing section for more information on our award-wining processes and accolades. We also ship nationwide so feel free to contact us, we’re friendly!