World Class Digital Printing in NYC
We offer state-of-the-art HP Indigo Printing for a *quick*, high-quality solution for many types of projects and business needs. Brochures, pamphlets or photo specialty print jobs are commonly requested, and quite easy for us. Our HP Indigo 7800, Indigo 5500, HP Scitex700 and other state-of-the-art digital presses in our shop allow us to deliver professional custom print publications with a beautiful seven color capability, 100% on-time.
View our Portfolio for examples of recent projects we’ve worked on.
Our ability to produce on demand, short run printing that matches (or in many cases exceeds) the quality of traditional offset printing is unmatched. Digital printing is mandatory for customers in need of a rush printing job or those that only have a need for a small quantity of their documents.
With our award-winning machines, your graphic files are transmitted directly to the press in lossless quality and can begin printing within minutes. In New York City, the city that never sleeps, that’s a BIG advantage!
We want to thank all of our great customers over the years- Influence Print is honored to have been selected by Printing News as among the top 100 Quick & Small Commercial Printers in 2016 and among the top 60 wide-format and signage printers in the US for 2015 and 2016!
Time is Money
Here in the Big Apple, businesses operate around the clock and though it may sound cliché, they need everything yesterday. If we were to sum up the amount of money and headaches we’ve saved NYC businesses with our rush printing services (we operate 24 hours a day and offer early morning delivery), it would be a large figure! Whether it’s a Wall Street banker that needs pitch books for an 8am meeting with investors or an ad agency that’s presenting blow ups of a new campaign concepts or even a fashion designer that needs a small batch of look books for a meeting with a Bloomingdales buyer; we deliver.
We employ the latest state of the art digital printing equipment which enables us to offer quality printing at light speed. Because we specialize in rush printing our entire workflow is built for speed. From customer service rep to finished product, our facility is designed for efficiency and productivity. From the minute you drop your files onto our online file transfer service your documents will speed through our shop with quality control at every step. We’re not just rush printers, we’re rush, quality, custom printing experts!
Digital printing is also the ideal technology for print jobs if you require only a small quantity of printed copies. Why should you run a batch of 10,000 copies when you really only need 500? Our state-of-the-art digital presses offer quality matching and exceeding traditional publishing methods. Digital printing allows you to order only the quantity you really need for your immediate use and order additional copies only when (and if) you need more.
“Everything that can become digital will become digital. Printing is no exception.”
Benny Landa (inventor of the Indigo printing technology)
In today’s business climate change is a constant and you need to be able to react quickly to competitive pressures. Printing small quantities of your business documents allows you to make changes to your materials as market conditions dictate and then simply print more. It is estimated that over 30% of all printed material is thrown away because it has become obsolete. Digital printing eliminates warehousing of printed materials which makes it much more environmentally friendly.
The ability to personalize each and every document in a print run is known as variable data printing. Because it’s digital every impression the press lays down on paper can be a unique message. We can print 5,000 direct mail postcards (for example) and each one can have a different message than the next. We can take databases of different content messages and imagery and on the fly generate personalized documents based on the demographics of the recipient.
Research has shown that typical response rates for regular static printed direct mail is well under 2 percent. With targeted, variable data printing however, response rates can jump to nearly 14 percent (and higher). As a direct marketing tool, variable data printing can deliver better qualified prospects which translate into higher profits for your business.
By using the demographic information you have on your prospective customers (age, education, hometown, gender, product interest, etc.) we can develop highly targeted brochures, postcards, newsletters and other direct mail printing that recipients will respond to. Known as “one to one marketing”, variable data printing creates one personalized document for one individual customer, one at a time.
Feel free to contact one of our friendly and knowledgeable production specialists at (646) 571-0002 and see how we can positively “Influence” your next digital printing project in New York City.